Enriching providers practice through telecommunication.
TruCircle platform is a SaaS product that allows mental health professionals to connect with their patients through telemedicine.
TRUCIRCLE:
TIMELINE: 2 week sprint
TOOLS: Sketch, InVision, Figma
RESPONSIBILITIES: Research & UX/UI
"Mental healthcare practioners are signing up for the free Directory plan, but not upgrading to any of TruCircle's paid premium plans."
SOURCE: Lennie Carter, CEO/Founder
Since TruCircle already had an existing site, we evaluated the usability of the site using heuristic evaluation.
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Major issues we found were:
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We screened 30 participants, who have never visited TruCircle, to test:
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how intuitive and easy it is for users to navigate through the current site.
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how clear and digestible the information currently presented are.
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and to analyze users’ behaviors and pain points with the current site.
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Key Takeaways:
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Confused with what the different plans and pricing were.
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Unaware of additional information presented below the fold.
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Went to click "get started for free," without much thought.
#1
28/30
Existing TruCircle members were interviewed, in order to gain insights into our targeted user's goals, needs, pain points, and behaviors.
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Key Takeaways:
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“I rely on technology to communicate with patients and for appointments when necessary.”
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"My patients and I need a reliable and safe platform to share confidential information."
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“My personal brand is important to connect with the right patients”
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“I want my patients to feel they are part of a trustworthy community”
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“I want cost-efficient and easy-to-use tools for my practice”
USER PERSONA
Problem Statement
When mental health care providers look to grow their practice on the TruCircle platform,
they find it difficult to differentiate and get the most out of the upgrade plans.
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Janet is content with signing up for the free directory plan, but is unaware/does
not understand the value in upgrading and/or switching fully to TruCircle.
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HOW MIGHT WE HELP EXISTING TRUCIRCLE PROVIDERS DISCOVER THE ADVANTAGES OF
THE PLATFORM'S SERVICES IN ORDER TO ENRICH THEIR PRACTICE WITH PATIENTS?
User Testing & Iterations
FUTURE ROADMAP
Research & Use Cases
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I would like to dive deeper into the market research, and see if any opportunities can be found creating a feature analysis & comparison chart.