Badi is a small start-up business providing their community with chic non-toxic skincare products for the body.
Role: Co-founder & Design Lead
Tools: Adobe Photoshop & Sketch
Responsibilities: Lead branding decision, logo design, packaging design, email
marketing materials, and other physical & digital materials needed for the business.
PROJECT CONTEXT
Living in fear of not knowing which personal care products on the market could be harmful to our body, this project was born. My business partner & I wished to provide a fun, entertaining way to offer our community an introduction into toxic vs non-toxic skincare products. We offered handmade skincare products using benefits of essential oils and offered services of customization on products & packaging.
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"...nations have restricted or completely banned more than1,400 chemicals from cosmetic products.By contrast, the U.S. Food and Drug Administration has banned or restricted only nine chemicals for safety reasons."
SOURCE: EWG ORGANIZATION
Products & Services Offered
Retail Shop
Personalized scrubs & oils
Gift Customization
LOGO EXPLORATION
Feminine
Bold/Confident
Enlightening
Beneficial
Plant-based
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PACKAGING EXPLORATION
Market Analysis Insights:
-many companies are going "green"
-many packaging are bright, feminine, delicate
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we want to stand out by:
-being bold in our packaging
-but keeping it feminine
